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Subaru Headquarters in NJ Celebrates Anniversary With Employees

Here at our NJ Subaru dealership, we’re especially proud of the automaker’s history here in the United States. That’s because since the 1960s, Subaru has been headquartered at Cherry Hill right here in New Jersey!

Of course, anyone who’s visited us at our NJ showroom knows how much we value our Subaru employees; they’re our most valuable asset! That quality isn’t restricted to just our store, though, as evidenced by the recent anniversary celebration at Subaru of America headquarters in Cherry Hill.

Subaru 50th Anniversary celebration in NJ

Subaru of America recently recently held a celebration with over 500 employees hosted by President and Chief Operating Officer Thomas J. Doll to celebrate 50 years of Subaru in the United States!.

A Party 50 Years in the Making

All decked out in matching gold 50th anniversary T-shirts, over 500 Subaru employees gathered on February 15th to countdown to the official anniversary on a special clock that had been ticking down for more than a year! When it finally reached zero, everyone cheered before a 300-lbs brass plaque was unveiled to commemorate the event. The plaque was made by local artist Chad Fisher.

Subaru plaque by Chad Fisher

Doll was certainly excited to celebrate the half-century milestone with so many excited employees. Referring to the celebration, he said, “This company has seen so much in its 50 years, and now we can mark this anniversary on the back of 10 years of sales increases.

“Our employees are our bedrock and that’s why we are celebrating them with the amazing plaque by Chad Fisher, which represents our employees, retailers and customers. The plaque will last for the next 50,000 years and, as we have a bright future ahead of us, we very much look forward to what the next 50 years will bring for Subaru.”

For more information on Subaru’s latest vehicles, be sure to contact Subaru of Morristown online or to give us a call at (866) 910-3466!

Explore the 50th Anniversary Subaru Lineup With Our NJ Dealership

Back in January, our NJ dealership took a look at everything we knew about the 50th anniversary Subaru lineup. Now, these limited edition models have finally been unveiled and we’ve got to say: they were worth the hype!

50th anniversary Subaru special edition vehicles

Celebrating 50 years of Subaru here in the United States, these special edition vehicles are truly unlike anything else you’re likely to see from Subaru in your lifetime. If you’re eager to get a piece of Subaru history for yourself, then this is the chance to get behind the wheel of something special.

Standing Out in a Crowd

When Subaru unveiled these anniversary edition models at the Chicago Auto Show and gave the world it’s first look, the team at our Subaru showroom in NJ was understandable excited. After having read about them in Subaru’s press releases leading up to the event, we were understandably thrilled to get our first glimpse of them!

2018 Subaru vehicles available in NJ

Each of the special edition 50th anniversary models is based around a high-level trim of its respective model, so you can bet these vehicles will provide plenty of attractive features and exceptional interior craftsmanship. What you’ll notice even before that, though, is an exclusive new exterior color: Heritage Blue. The exterior will also feature exclusive 50th Anniversary badging, as will the cabin.

As if this one-of-a-kind styling wasn’t already alluring enough, these models will also be highly limited in their production. The Crosstrek, Forester, Impreza, Legacy, and Outback anniversary editions will be limited to 1,050 units each; the anniversary editions of the WRX, STI, and BRZ will be limited to 1,050 units total.

If you’ve been considering sliding into a new Subaru, then this is the perfect opportunity to do so while claiming your piece of the brand’s history! For more information on what sets these limited edition models apart, or to find out which limited edition vehicles you’ll find here in our showroom, be sure to contact Subaru of Morristown by calling (866) 910-3466 today.

Know When It’s Time to Service Your Brakes

Subaru Brake Service

Hearing some funky noises when you stop at a red light? We at Subaru of Morristown in NJ are here to help you figure out what’s going on with your brakes. What exactly the problem is will depend on the specific noise you are hearing.

Squealing vs. Grinding

If your brakes are squealing, you’re likely driving on some worn down brake pads. The brake pad wear indicator rubs against the rotor and causes the squealing sound (sounds like a high-pitched whistle).

If your brakes are grinding, you should check them immediately. This indicates that your brake pads are worn down and you’re damaging your rotors. You don’t want to jeopardize your safety by driving this way for much longer!

If you already know that you’re not the DIY kind of gal or guy when it comes to cars, see why you should service with our NJ Subaru dealership. With professionally trained technicians looking at your car, we’ll determine what’s wrong and have your car ready to go in a jiffy. To the amateur mechanics out there: check out the list below! However, if you don’t know exactly what each step entails, it would be wise to bring your car in for service.

The Repair

  • BUY THE SERVICE MANUAL. This contains essential information and is not a suggestion.
  • Jack up the car and remove the wheel and tire
  • Remove the caliper
  • Check the rotors
  • Check the wheel bearings
  • Replace Wheel Bearings (if necessary)
  • Replace the brake pads
  • Put the assembly back together
  • Bleed the brake fluid
  • Replace the tire and wheel assembly, put the hubcap back on, and you’re all set!

It’s important to note that checking means more than looking. You must check the wheel bearings for pitting and/or scoring and the rotors for a specified minimum thickness measurement (using a micrometer).

The more specifics details involved in each step are essential to your safety. If you don’t know what all of the above steps require, schedule service at Subaru of Morristown or contact our service department at (866) 868-4009. We’ll have you on the road in no-time…your safety and satisfaction guaranteed.

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